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Fisher-Price’s Charming Animated Ad Encourages Family Togetherness

https://www.adweek.com/wp-content/uploads/2021/09/Lets-Be-Together-Hi-Res-Still.00087230_nolegal-1-640×360.jpg The Toy Story and The Lego Movie films celebrate the power of play and the connection kids have with their toys, effectively using animation to bring their imaginations to life. A series of spots from Fisher-Price and Wieden+Kennedy Portland taps into some of that same magic to build on the brand’s “Let’s Be Kids” …

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Twitter’s Sarah Personette Talks All Things Brand Safety

https://www.adweek.com/wp-content/uploads/2021/09/twitter-brandweek-2021-640×360.jpg Twitter chief customer officer Sarah Personette took to the Brandweek “stage” this week to discuss the social network’s commitment to brand safety and steps it is putting in place to keep conversations on its platform authentic and healthy.

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Gen Z Wants to Co-Create the Metaverse. Here’s How Brands Can Make That Happen.

https://www.adweek.com/wp-content/uploads/2021/09/roblox-twenty-one-pilots-640×360.png Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Christina Wootton of Roblox identifies new trends in user engagement being set by young audiences. Below, in her own words, she lists three key ways for brands to immerse users seeking …

Gen Z Wants to Co-Create the Metaverse. Here’s How Brands Can Make That Happen. Read More »

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